2021 E-Commerce Data Announced
2021 E-Commerce Data Announced
Electronic Commerce Department shared the e-commerce data of 2021 via the Electronic Commerce Information System (ETBIS).
The rapid introduction and development of technology into our lives in our country, as in the rest of the world, continues to expand the e-commerce sector. While the effect of the pandemic accelerated this development, especially SMEs started to use all technology solutions to move all their products and services to the digital environment.
When we examine the e-commerce data for 2021, the growth rates are clearly remarkable. In the shared report, it was stated that the e-commerce volume in 2021 reached 381.5 billion liras with an increase of 69% compared to the same period of the previous year, and there was an increase of 46% in the number of orders. The month with the highest e-commerce traffic, on the other hand, was announced with a rate of 20.4% in November, when campaigns were carried out in the entire sector. And also; it is observed that the lowest traffic was on Saturday, when the days of the week were examined,
It was stated that 484.347 enterprises throughout Turkey are engaged in e-commerce activities and 472,604 of these enterprises operate in e-commerce marketplaces. It is stated in the report that 74% of the enterprises operate in only one marketplace, 12% of them operate in two marketplaces, 6% in 3 marketplaces, and 3% in 4 marketplaces. Another remarkable data is that 162,051 businesses started e-commerce activities for the first time in 2021.
While Istanbul is the province with the highest number of businesses engaged in e-commerce activities, it is announced that this rate was 40%.
In the light of these figures, it has been observed that e-commerce has grown in 2021 in our country and investments have been made in the sector by businesses, logistics companies, marketplaces and all other e-commerce stakeholders.
Let's examine the other important data in the report one by one.
Domestic-Foreign Distribution of E-Commerce Expenditures
- Domestic expenditures are 349 billion TL with a rate of 92%
- Purchases made from abroad are 16.5 billion TL with a rate of 4%
- Foreign purchases made from our country's e-commerce sites 4% to 16.4 billion TL
Change in E-Commerce Volume by Sectors in 2021 Compared to the Same Period of the Previous Year
The sectors with the highest increase in 2021 compared to the previous year;
- Accommodation 175%
- Food and Supermarket 162%
- Travel, Transportation and Storage 113%
- Airlines 98%
- Food 78%
- White Goods and Small House Appliances 73%
- Electronic 59%
- Clothing, Shoes and Accessories 26%
Gender Distribution of Shopping Through Intermediary Service Providers
- Women 48%
- Male 52%
Distribution of E-Commerce Shopping by Provinces
- Istanbul 37%
- Ankara 9%
- İzmir 6%
- Bursa and Antalya 3.6%
- Kocaeli 2.5%
- Adana, Konya, Mersin and Gaziantep 1.9%
E-Commerce Conversion Rate of Total Site Visits
Conversion rate 2.1%
Average Basket Amounts by Payment Type
The average basket amount realized was 110 Turkish Liras and this amount differs according to the payment method.
Information on Shipments in E-Commerce
The rate of e-commerce posts among all posts is 58%
Average Basket Amount by Sector
- Accommodation 3,621 TL
- Airlines 1,202 TL
- Clothing, shoes and accessories 281 TL
- Electronic 186 TL
- Floristry 113 TL
- Food and market 72 TL
- Meal 54 TL
Sector-Based Installment/Advance Transaction Ratio
- Home and decoration 70% in installments, 30% in cash
- Travel, transportation and warehouse 14% in installments, 86% in cash
- Accommodation 17% in installments, 83% in cash
- Electronic 26% installment, 74% cash
- Airlines 11% installments, 89% cash
- White goods and small household appliances 32% in installments, 68% cash
- Clothing, shoes and accessories 27% in installments, 73% in cash
- Books and magazines 8% in installments, 92% cash
Source: eticaret.gov.tr/